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Manili Thinktank

Futura font: Banned by the nazis, it is now a symbol of democracy.

Manili uses Futura for several products and its logo. The Bauhaus typeface stands for a modern style and represents democratic and European values.


 
A t-shirt and a phone case by Manili bear the inscription "EUROPE" in the Bauhaus font Futura.

The "Futura Europa" product line

A t-shirt and a phone case bear the inscription "EUROPE" in the Bauhaus font Futura.

 

The Futura font was created in 1927 by German designer Paul Renner. It was inspired by the principles of the Bauhaus movement, emphasising functionality and simplicity.


Renner designed Futura with geometric shapes, clean lines, and minimal ornamentation, aiming to reflect modernity and progress in a typeface that was both practical and aesthetically pleasing.


Censored by the Nazis

The Nazis banned the Futura font because they considered its modernist design as degenerate and contrary to their ideological values. Futura's clean, geometric style symbolised progress and modernity, clashing with the regime's preference for traditional and classical aesthetics that aligned with their propaganda.


A specimen of the Futura font

A specimen of the Futura font

The typeface is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period.

 

Reborn in a democratic Europe

Today, Futura stands for a democratic Europe. Its historical significance and enduring appeal reflect our commitment to European values of unity, democracy, and cultural diversity.


By using Futura, we celebrate a font that is not only a design icon but also a powerful representation of a united and forward-thinking Europe.


A black hoodie with the word "Europe" in the font Futura

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